- 1 The need of a visual identity
- 2 Applications
The need of a visual identity
GRASS is still lacking a relevant, well tempered graphical identity. Some proposals are being discussed especially to design a new splash screen (and welcome banner). The full thread is there.
This page is intended to initiate a place where tests and suggestions could be gathered.
GRASS official logo is a great starting point, as it has been here for ...ever? Given the original vector file is somewhat irregular (twisted diamond, doubled vertices in grass, overlapping shapes) a cleaned light version is proposed.
For consistency, it is important to use this logo as is, i.e. not being tempted to distort it by any trick (shadows, bump mapping, blur, differential rescaling,...).
Itemisation should be limited to:
- black (and grayscale) version;
- white version, in case it should appear over a dark background/image.
The historical one was : «The world's leading open source GIS». Several slogans were recently proposed:
- «Bringing advanced geospatial technologies to the world»; - «Advanced geospatial technology for everyone»; - «Opening advanced geospatial technologies to the world». - ...
A grass green...
The basic green color is defined as follows:
- 0,144,0 (rgb); - 100,100,44 (cmyk); - #009000 (html).
aplha channel is set to 1 (no transparency)
...and a grayscale tone
When required, a grayscale transposition is applied to green:
- either it is an opaque grey:
- 144,144,144 (rgb); - 0,0,0,44 (cmyk); - #909090 (html),
- or it is multiplied over background, with alpha transparency:
- 0,0,0,111 (rgba); - 0,0,0,100,44 (cmyk); - #0000006f (html).
The white version may as well be declined in opaque or transparent, then green is replaced with translucent white:
- 255,255,255,111 (rgba); - 0,0,0,0,44 (cmyk); - #ffffff6f (html).
The logo can come with text. It uses two fonts. To comply with GRASS GIS license these must be open source fonts.
GRASS GIS name, capitalized or not. Composed either in Fira Sans, or in Alegreya Sans. It makes sense to confront a modern sans serif typeface, preferably rather light, to a very classical Garamond. Changing GRASS GIS to lowercase is discussed, my opinion is GRASS initials usage turned them into an acronym (we pronounce it), which does not need to be full-capitalized, except the first letter.
This typeface is used to display additional text, such as a motto or tagline. It is composed in EB Garamond, a font designed by Georg Duffner, inspired by the famous historical typeface drawn hundreds of years ago by Claude Garamond. It is freely available, under the terms of the SIL Open Fonts License (ofl).
GRASS GIS Splash screen
Please refer to this thread
After several tests, we put things together in an array:
- col 1: capitalized title, fontface Alegreya Sans, text and tagline beside logotype; - col 2: partially lowercased, fontface Fira Sans, stacked centered layout; - col 3: lowercase title, fontface Fira Sans, flushright/flushleft positioning. - raw A: white background, potential thin black border; - raw B: metaphoric background image (to be refined, potential restricted rights), white graphics+lettering; - raw C: 3d composition showing a virtual grassy world map, white graphics+lettering; - raw D: the same image in grayscale, black and green graphics+lettering; - raw E: personal image, less iconic than decorative in truth...
The welcome banner is the image displayed on top of the Welcome frame that pops up when launching GRASS. This image, if present, should be coherent with the graphic design, especially with the splash screen.
The following three banners go respectively with columns 1, 2, 3 of the array above.
What next ?
add your suggestions...